"Tell me love is real."

"Let me hear you say
the words I want to hear."

Things I saw on a street near the office today:

My little personal mystery solved.

Okay, so it's not exactly a conceptual art piece as I imagined, nor an incomplete promotional poster, but it is a pretty clever marketing campaign. A lot of people in this city seemed to pay attention to it, and I can't imagine that I was the only person who was curious about the origin of the "LOVE IS" project. This fascination may create an audience that is willing to seek out and actually pay to see the film, thereby proving the campaign successful.

Now, why this marketing campaign only hit the streets two years after the film was made (as far as I can tell, anyway), I can't explain. I'm sure this new mystery of mine could be solved if I just performed a simple web search for further information (like, oh I don't know, maybe the film's official release date), but...well...forget that jazz. It's Friday and I am NOT feeling it (ie. I am lazy). Googling is Work, too, people!

TRACK LISTING: Buddy Holly, "Words of Love"